Tostitos Sonic Identity
Tostitos needed a sonic identity that could bring people together, resonating with their consumers on an emotional level, while still capturing the fun of their unique range of products.
Agency: Made Music Studio
Role: Client Experience, Strategy + Research Lead
“MMS and Tostitos landed on a sonic identity that stands out in a crowded snack category, and offers a sense of fun and togetherness for every consumer.”
“We find each brand’s ‘inevitable sound,’ something that couldn’t possibly be anyone else.”
“Consumers are exposed to around 10,000 ad messages per day. And if your brand is on mute, you're easier to ignore.”
“Made Music Studio combined the sounds of the products to create a sonic logo that sounds the way only Tostitos could.”
